top level domains

The importance of top level domains

Even people who don’t own a website are aware of the fact that having an attractive, relatively short and memorable domain name is a good thing. They also know that such names are quite expensive too. There are many things that have an impact on your website’s success, and the domain name is one of them. Keep in mind that your website is promoted and marketed with your domain in mind. That’s why you should pay special attention to the domain name when choosing one. What makes things more complicated is the fact that most of the catchy phrases and words are registered. This is where top level domains come into play.

According to many experts, most website owners are focused on obtaining top level domains. When we say top level domains, we don’t mean just .com and .org domain extensions. The truth is that there are some popular country domains like .it for Italy, .me for Montenegro and .fm for Federated States of Micronesia that can help you create a catchy domain name. For instance, if you have a travel website, you can choose a name like visit.me. Yet, many of these combinations have been registered too. If you decide to use these country domains, you must take two things into consideration. First of all, some countries have special rules and regulations when it comes to websites and domain names. Second, the domain extension you select may have an impact on the search engine results.

One of the latest trends in the field of domain names is the use of custom top level domains. The Internet Corporation for Assigned Names and Numbers has introduced some new custom domains like this not while ago. Obviously, the rates for these new domains are higher compared to ordinary domains. The idea is to make .com, .net, .org and similar domains obsolete. However, this is a process that will last for years and we are not sure whether it will work even then because Internet users are used to seeing these domains.

If you are in a situation where your desired domain name is registered with every top level domain, you have two options. First and foremost, you can modify the word you want to use by adding another one before or after it. This is the recommended solution. The other option is to use hyphens. Even though no one can confirm, but many experienced people in this field claim that this approach can hurt SEO.